Hotline to mum

All powerful and important relationships have a hotline; USA’s connected to Russia, Batman’s connected to commissioner Gordon – so why don’t you have a direct line to mum? The most powerful and important of them all.

This Mother’s Day, we built a custom phone that let kiwi kids have their super-mum on autodial. This special phone set out to bridge the gap between kiwi kids living away from their mums, bringing New Zealand closer.

Client: Spark NZ
Creative Directors: Matt Webster & Ben Barnes
Art director/Photographer/Product Design: Codee MacDonald
Copywriter: Shannon Doidge