Vocational majors in Australia provide an alternative pathway for students who may find traditional academic routes challenging. Rather than being perceived merely as a fallback option, VCE Vocational Majors focus on practical, hands-on training that caters to various interests and skills. This approach not only engages students but also prepares them for specific careers by equipping them with relevant experience and knowledge.

The brief was to create a campaign that not only said this, but felt it. Working with the new kids on the block Porkstore productions, we created a campaign that spoke directly to these teens.