The Naughty
or Nice Report

Christmas is a stressful time for all families, and the last thing needed is misbehaving children.

This year we set out to take an age-old bribe and make it digital.

We created the Naughty or Nice report, a web app that put the power in the parent's hands. The Web app let parents report their children's behaviour back to Santa. This data contributed to an overall national score.

Collecting this data meant we were able to give live updates of the state of the nation in the lead up to Christmas. We shared this data using regional targeting on social and OOH, putting the nation's children on the edge of their seats when it came to that famed question, ‘which list will you be on this year?’.