In partnership with Gilbert Rugby, Nakatomi, and child psychologist Dr Emma Woodward, Spark, developed a smart ball that helps families balance screen time with active playtime. Minute for minute. Custom built techware inside the ball tracks every minute that it’s active. The ball then syncs with the Play by Spark app, and this active playtime is exchanged for screen time. When screen time is up, the app lets the whole family know through notifications.

We created a fully integrated campaign that let New Zealanders follow along as the trial for the product played out - learning of the importance behind balancing active playtime and screen time.

As a result of the campaign, 90% of kids started to become more aware of their screen time usage. 76% of families saw a positive change in their child’s behaviour. 44% of kids were sleeping better. 35% of our trial kids were self-regulating by the end of the program and this was sustained up to 3 weeks after. Over 2/3 of the kids mentioned that the best thing that they enjoyed about the trial was spending time with their parents.Play by Spark also caused an increase in brand love, which tracked 25% above the telco category average.